Creator marketing playbooks
How Do Agencies Use AI Employees?
Agencies use AI Employees to run the day-to-day of their clients' creator programs, while the agency team keeps strategy, creative direction and creator relationships. That lets an agency serve brands below its retainer minimum and compete with the client's in-house hire.
What is an AI creator manager?By the Rey team · AI Employee for Creator Marketing
All articlesWhere do creator agencies lose clients?
In two places. Small brands can't justify a retainer, so they hire a junior person or do nothing. And clients whose programs succeed often bring the work in-house, because one salary starts to look cheaper than the retainer.
What does the AI Employee take on?
The work that scales with the number of creators: sourcing, outreach, samples, follow-ups and the weekly report. It runs every day, and anything that spends money or speaks for the brand goes to a human first.
What does the agency team keep?
Everything a client is really paying an agency for: taste across many programs, creator relationships, creative direction, and knowing which brief will fail before it ships.
How does the margin math change?
Divide the monthly cost of account management by the number of brands each manager can responsibly carry. When the daily running moves to an AI Employee, the manager can spend more time on judgment and client relationships; measure the resulting capacity and service quality before changing your retainer or workload.
Do clients stay with the agency?
Yes. Rey reports to the agency's team. The client relationship, the strategy and the invoice stay with the agency.
How can an agency start?
Rey's beta is opening to a small group of agencies. Join the agency waitlist with the brands you would put Rey to work for.
Questions people ask
Will an AI Employee replace my account managers?
No. It takes the running of the program so your account managers can spend their week on the judgment clients remember.
Does Rey work directly with my clients?
Rey reports to your team. How your clients see the work is your call.
What kinds of agencies is this for?
Any agency that runs creator programs for brands: influencer, UGC, affiliate and social commerce agencies.
Give the follow-through to Rey.
Rey works in Slack, owns agreed creator-marketing responsibilities and brings consequential decisions back to your team.