Meet Rey, your AI Employee

A creator marketing manager who follows through.

Rey is an AI Employee who works with your team in Slack. She reads your Shop, creator, campaign and available ads data, builds the weekly update, prepares the next campaign, tracks every sample and brings back the decisions that need you.

See Rey in action
# weekly-update

You

Rey, how did we do this week?

Rey

  • Reading TikTok Shop sales
  • Reading creator activity
  • Reading campaigns
  • Reading ads data

You get the update and next steps without assembling the report.

The job

The work starts after the answer.

A dashboard shows what happened. A general AI can suggest what to do. An AI Employee assembles the report, prepares the next step, keeps the follow-up moving and posts the result where your team already works.

Typical AI assistant

  • Responds to a prompt
  • Suggests a process
  • Starts from the latest message
  • Stops after sending a reply
  • Leaves the follow-up with your team

Rey.

  • Owns an agreed responsibility
  • Prepares the report, campaign or follow-up
  • Uses the business context you approve
  • Returns on schedule
  • Flags what is stuck and what needs a decision

What Rey can own

Give Rey work that keeps coming back.

An AI Employee is only useful with a real job. Once Rey understands the work, the output and the approval line, she can run it on the schedule your team agrees.

  1. Weekly reporting

    Every Monday, Rey posts a Slack update with GMV, creator-driven orders, active creators, content output, campaign movement and the available ads picture. The changes that matter are called out. The next actions are ready.

    Rey

    Weekly update posted

    • GMV $48,320 · +18%
    • Creator orders 1,284 · +24%
    • 3 next actions ready
  2. Creator campaign preparation

    Give Rey a product and a goal. She pulls the product context, works from your Creator Targets, prepares the campaign structure, terms and invitations, then brings everything back for review.

    Rey

    Campaign ready for review

    • Glow Serum · Holiday Push
    • 42 creators matched from Creator Targets
    • Terms and invitation drafted
  3. Creator and sample tracking

    Rey tracks sample requests, approvals, shipping, delivery and posting. Stalled creators move to the top with the next action attached.

    Rey

    Three creators need attention

    • Arjun Mehta · Sample stuck 11 days
    • Erin Walsh · Delivered, no post
    • Karen Doyle · Missing tracking
  4. Meeting follow-through

    From notes your team approves, Rey captures decisions, owners, deadlines and unresolved questions. The open work stays visible after the meeting ends.

    Rey

    Decisions and owners captured

    • Decision: extend Holiday Push to Dec 20
    • Owner: Maya · Restock Barrier Cream by Nov 4
    • Open: confirm December commission
  5. Advertising insight

    Rey reads the advertising snapshots available to her, explains what moved and recommends what to examine next. She does not create ads, change budgets or spend money.

    Rey

    Advertising recommendation prepared

    • "Serum · Broad" $8.60 per order
    • "Serum · Retarget" $14.20 per order
    • Recommend reviewing the split

A day with Rey

One channel. A running record of what moved.

Your AI Employee works in the channel your team already uses. Scheduled work arrives without somebody assembling it first. Questions become assignments. Assignments come back with an output, a status and the decisions still waiting on your team.

# creator-program

  1. Rey · 9:00 AM

    Weekly update posted

    GMV, creator orders, active creators, published videos and the changes that mattered this week.

  2. Rey · 10:12 AM

    Creator follow-up prepared

    Eleven creators are still holding samples. The stalled records and recommended check-ins are ready.

  3. Rey · 1:45 PM

    Campaign ready for review

    Glow Serum · Holiday Push has a draft structure, proposed terms and invitation copy.

  4. Rey · 4:10 PM

    Advertising recommendation added

    Broad is outperforming retargeting. Rey has prepared the supporting numbers, but no budget was changed.

Setup

Start with one useful job.

  1. 1

    Connect the working data

    We connect your Shop and the supported creator, campaign, content and advertising sources your AI Employee needs for the first responsibility.

  2. 2

    Give Rey the context

    Rey reads your products, Creator Targets, active campaigns, recent performance and the working rules your team already uses.

  3. 3

    Draw the approval line

    Agree on the output, the schedule, what Rey may prepare and where she must stop and ask.

  4. 4

    Review the first run

    Rey delivers the work in Slack. Your team corrects the context, reviews the output and decides whether the responsibility should become recurring.

Control

You decide where Rey stops.

An AI Employee is useful because she can carry work forward. Rey is trustworthy because the boundary is explicit. Your team chooses what she can read, what she can prepare and what still requires a person.

Prepared for approval
Campaign structures, terms and invitations come back to your team before anything goes out.
Recommendations stay recommendations
Rey can explain advertising performance and recommend a next move. She does not change budgets or spend money.
Connected context only
Rey works from the Shops, data sources, notes and workflows your team has approved.
When the job changes, Rey asks
If the information is incomplete or the next action falls outside the agreed responsibility, Rey stops and brings the decision back to your team.

Rey · # creator-ads

Recommendation

Shift budget from "Serum · Retarget" to "Serum · Broad"

Broad produced a lower acquisition cost over the last seven days.

Serum · Broad
$8.60 per order
Serum · Retarget
$14.20 per order

What comes back

Work your team can use immediately.

Weekly performance report

What Rey checked

Shop sales, creator activity, campaigns, ads snapshots

Output

  • GMV $48,320 · +18% vs last week
  • 1,284 creator-driven orders · +24%
  • 52 videos published · −9

Next decision

Invite 15 more creators to "Glow Serum – Always On"?

Creator campaign ready for review

What Rey checked

Product details, Creator Targets, past campaign terms

Output

  • Glow Serum · Holiday Push
  • $34.00 · 20% commission · free sample
  • 42 creators · invitation drafted

Next decision

Approve the terms and invitation copy?

Prioritized creator follow-up

What Rey checked

Sample requests, shipments, deliveries, posts

Output

  • Arjun Mehta · sample stuck 11 days
  • Erin Walsh · delivered, no post
  • Karen Doyle · missing tracking

Next decision

Send the three prepared check-ins?

FAQ

Rey

Give Rey the first job.

Start with the weekly report, a campaign that needs preparing or the creator follow-up nobody has time to chase. We will define the output, schedule and approval line with your new AI Employee.